The top-down and bottom-up cascades you may not know about.
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With massive ROI, a large market, and great engagement, many of us know we "should be doing more" when it comes to email marketing.
Knowing the potential of the channel is enough to pique the interest of most small online business owners.
Less known are the risks — they seem almost under-discussed in comparison. Yet anyone with experience of email marketing automation will immediately know what I’m referring to.
Those new to email marketing often find themselves with their revenue suddenly halved, their engagement dwindling to nothing, and their hard-won subscribers shuffling away in quiet exodus.
After nearly a decade building email automation for small online businesses, I’ve learned that these types of catastrophes can be grouped into two forms: the Top-Down Cascade and the Bottom-Up Cascade.
In this article, I'll talk about the two ways your email list can collapse in on itself, and how addressing them can lead to more subscribers and improved revenue.
Read: The Two Types of Email List Catastrophe
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Matt
Symbios Growth Automation
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