🌱 Natural Orders: A Book About Email Marketing Automation

Among all the satisfactions that come from running a small business, there’s really nothing that beats the experience of waking to find that a system you’ve built has generated new sales.

Admittedly, the idea of building a business that "sells by itself" this way is a bit of a golden fleece. It's a dream that's often sold, but less often becomes a reality. It was what began my fascination with "marketing automation", and, by extension, email.

But when email is used properly, we can in fact get quite close to that seemingly impossible goal. It is possible to automate customer development, to encourage repeat sales for existing customers, and to put a lot of the heavy lifting of sales and marketing "on rails".

The system I've developed working with clients over the last decade — which I refer to as Natural Orders — is my best attempt at a comprehensive overview for small online business owners looking to achieve the full potential of email.

Apart from helping you finally reach that golden fleece of automated customer development, it helps you consider:

The most effective methods for collecting email addresses (without annoying your traffic)
Developing and converting new subscribers into first-time buyers
Advanced strategies for segmentation and personalization
Building on the above to increase the lifetime value of your top customers
Where email best fits in your marketing mix, and how it's uniquely suited to the challenges of an increasingly competitive online business environment

These essential problems of email strategy are uniquely answered by an ecosystem approach — developing a healthy, engaged and profitable database that mimics the spectacularly successful growth systems that surround us everyday in the natural world.

There are natural orders in your email database. My upcoming book is meant to help you find them in your business:

Read Natural Orders: A Book About Email Marketing Automation