While the garden inside their walls grows more verdant, the space outside of them slowly becomes a wasteland.
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Have you ever visited a site only to have your attention bombarded with dozens of popups?
If you’ve been on the internet in the past decade, I’m sure you know what I’m talking about. You know the ones: "Sign up to our newsletter", "Enter your email to access our 10 tips to get more traffic", "Download this free PDF with more info".
The worst are those that fill your screen suddenly, forcing you to close out of them. Other contenders are those ones that slide in from the side of the screen, obstructing the text you were viewing or impeding what you originally came to the site to do.
They all share one thing in common: they’re annoying. These "popups" are notorious for destroying your brand experience, and your site
visitors generally view them as aggressive, intrusive and distracting. Because they are. Most optin forms suck.
Why do we put them there then? It’s like a customer walking into a store and prompting them to fill out a form before even saying "hello". There’s a fine line between annoying your subscribers and being helpful, and it’s clear a balance must be struck.
So what strategy should we use to still optimize our website for turning as many of our visitors into subscribers as possible (traffic to subscriber conversion, TSC), without annoying users and creating a poor
experience?
I have three optin form placements I think anyone can implement that do just that. They strike a good balance between actively optimizing for TSC and being highly visible, while at the same time avoiding being obnoxious or obtrusive for site visitors.
The idea is that with the form placements I recommend in the following article, you won’t be annoying your subscribers, you’ll actually be offering additional value —
Read How to Build a Walled Garden: A Guide to Traffic to Subscriber Conversion
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Matt
Symbios Growth Automation
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